Shut up and dance- Walk the moon

The section of the video from 0:37 to 0:59 is heavily edited with a particular focus on the feedback loop if the artist and the rainbow background. The colour scheme fits with disco conventions aiding the light hearted nature of the track as well as visually engaging the audience. The use of split screening adds a narrative to the video as the artist watches himself dance with the female love interest. This complies with Steve Archers narrative and performance theory as the video uses the split screen editing to enforce the story onto the audience. The split screen shots are something to consider for my music video in order to imply narrative to the audience.