Homepage:The Homepage of the website matches the aesthetic of her album with the pink background and a contrasting darker based image. The drop box at the top of the page links to 4 topics further down the home page, working the same way as the Fickle Friends webpage. There is also direct links to the artists social media pages to encourage audiences to interact with the artist, as per star theory. The first image shown of the webpage is of Jess Glynne, taken from the front of her digipak ensuring that audiences have a common image of her to associate the music with. The promotional details about her debut album and links on how to purchase and stream it are beneath the title. The typeface used is the same as the digipak, ensuring the audience have a reoccurring font that they will associate with this artist.
The link to the other related videos for the artist feature embeded videos from youtube, consisting of live performances and older tracks previously released. Pictures and videos relating to the artist are a common convention of disco/pop artists therefore will feature on the webpage I will create.
Sign up:
The opportunity for audiences to sign up to the Jess Glynne newsletter is also featured further down on the home page with a link in the drop box at the top. This gives audiences the change to become a part of the artists fandom and feel involved in a community that all like the same type of music. Bringing fans closer together to support the artist is in Jess Glynnes best interest for publicity online.
Live:
The option for viewing the artists tour dates is present on the website, however she has no tour dates currently, therefore this link is used to display the record company details for added publicity for other artists under Atlantic Records.
Store:
The store page is similar to many artists merchandise online stores with the images be
ing displayed in the centre of the page and the option to place the items into a shopping basket positioned below each item for consumer ease.
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