Research into the Music Industry

The main television companies that air music videos are MTV, Channel UFX, 4Music, Viva and Kerrang! As the track is of the disco pop genre it is more likely to be aired on a pop music channel ,should the artists be more well know, like MTV, 4Music ect rather than Kerrang! who tend to air more rock based music, therefore wouldn't air a my video as it wouldn't appeal to the audience they are appealing to. However the likely hood of an independent video such as my own being aired on

Taylor Swifts latest video
on the vevo site.

Music Videos are much easier to consume in the modern age than they have been in the past due to the internet and websites such as Youtube and Vimeo meaning that traditional music TV channels are less popular for music and also air reality TV shows e.g Gerdie shore on MTV . The online youtube channel Vevo have a specific channels for well known artists and mark the artists videos with their company logo, Vevo are not genre specific like music TV tends to be and will air a variety of genres on their channel but only from established artists of a certain level. Therefore, it is unlikely I would be able to use vevo as a platform to share my music due to its low profile. It will be more likely to spread my music video on an independent youtube channel and share it through social media, until it reaches high enough profile to attract a wide audience online.

The purpose of a music video is to promote the artist and give an extra something to a track to interest audiences. A music video is usually anticipated by audience and is related after the initial  track. The 'visuals' of the video give audiences a narrative to assoiciate the track to and establish a sense of the artists creative direction.