Evaluation questions planning

Media planning from 12cbrannan

Third full draft

 
Audience feedback:
From audience feedback I have been given several pointers about how to visually enhance the video and make for a smoother more appealing transition between shots. The first point made was that the beginning of the video has several jump cuts with the beat of the music. However, there is several beats that are missed with a long duration shot that has been overlayed with several interchanging shots. It was also picked up on that the spinning pole shot at 1:13 was accidentally shot in portrait rather than landscape which makes the shot appear on its side. It was also mentioned that the shots from the hook a duck section of the video at 1:14 are slightly too overlayed and the impact of the colour is taken away. At 2:05 Freya is overlayed but is less viable, it was raised to possible increase the opacity of this shot to make Freya more of a focus in the shot. The general aesthetic of the video is very bright and colorful, however, at 2:33 going down the helta skelta there is a very viable shot of a working mans club that doesn't fit with the rest of the video. Finally at 3:00  Freya gets lost in the flickering as there is too much overlapping.

Taking this into account these changes will be made to fix a final draft of the video.

Second draft of the video.

The video has since been colour graded and the entirety of the clips have been added to the video, the clips appear much less flat than they did in the first video and the transition between the dark performance scene and the bright fairground scene is much smoother. The beginning scenes have been scaled to frame size and relayed to fit with the beat of the music.

First full draft of the video

From exporting the first full draft I am able to identify the much needed changes that need to be made before the final edit. For instance the clips are not scaled to frame size at the beginning of the video. Much continuity editing is also needed across the clips to improve the flow of the video.

Colour grading and overlay

The track has a very long introduction of which I have filled with shots from the fairground location, I originally placed the coloured overlay onto the shots. However, these establishing shots did not aesthetically fit with the coloured overlay. Therefore I have created one as a title layer and applied it to the beginning shots. From audience feedback, the green and blue sections of the overlay create a duller image rather than bring the colors out. 

Therefore I took these colours out of the overlay and placed it across all of the fairground footage in beginning section of the track.

Beginning to integrate the fairground footage onto the performance :

 This clip of the track is the beginning of the integration between the fair ground footage and the performance. The 'Waltzers' footage has been lowered in opacity and cut up to fit with the narrative performance previously edited. From exporting I have found that the swapping from the two different  footages needs to be made much smoother as the transitions are too harsh hindering the professional look of the video. Also I will need to add a coloured overlay to make the colours of the fairground footage much more defined against the black background of the performance.