Analysis of Calvin Harris + Disciples 'How deep is your love' Digipak

Similarly to that of Jess Glynne, this track is a more modern take on disco, therefore has taken disco conventions into account yet still changeling the digipak to appeal to a modern audience.

The Digipak is very simple with the typical convention of disco of a black background with bright contrasting colours for the text. There is no imagery of the artist on the cover, which is not to be expected of digipaks in general not just disco genre specifically. This could be to make the audience focus directly on the music,  or it could be because there were a multiply of artists involved with the production of the track it would be hard for audiences to associate with a large number of artists. The type face used is san serif, with the more well known artist having his name underlined. The fact that 'Calvin Harris' underlined immediately grabs audiences attention as he is well known.                                                                                                                

 

 The back cover features a lot more production information that other digipaks that I've looked at. The record company logo is plastered across the back and spine of the digipak promoting 'Sony music' at every available point. The text and typeface mirror the front of the digipak displaying that the album is complete and together.