The term intertextuality by definition refers to the process of creating reference to any kind of media text via another media text.
Across media platforms intertextuality can be used for comical effect. For example in the film industry parody films such as the 'Scary movie" franchise and 'Superhero movie' were created almost completely out of intertextuality, poking fun at existing films that are classic to their genre.
 |
| Robbie Williams |
 |
| Cher from Clueless |
Music videos use intertextuality to references other aspects of the media industry rather than comedy. For example Robbie Williams You Know Me video is based upon Alice in wonderland. The video features the classic Alice in Wonderland tea party and features the artist in a rabbit costume. Iggy Azalias 'Fancy' video also used intertextuality in the influences from the classic 90's film Clueless.
 |
| Iggy Azalea |
 |
| Waynes World |
. the heavy links paid tribute to the film as well as giving audiences of the original film a platform to be interested in viewing her music video. The use of synergy also works the opposite way around in films for example Wayne's world bohemian rhapsody reference in the film which was originally for comical effect but then later became part of Queens official music video for the track.
 |
| Declan Mckenna glam rock influencie |
Sometimes music videos use intertextuality to reference other artists as well as their influences to the track. Examples of this is David Bowies influences for the glam rock make up and Shakira's anti gravity lean dance move in her 'she wolf' video being almost identical to Michael Jacksons classic dance move. This use of intertextuality is used for artists to pay tribute and for audiences to recongn
ise influences and understand where ideas for the songs came from.
 |
| Earth, wind and Fire |
 |
| Bruno Mars |
Disco and house tracks also use intertextuality particularly the modern videos to reference the birth of disco. For example the early disco track lets groove by Earth wind and Fire has been used as influences in many modern disco and pop music for example Bruno Mars's Treasure video.
The term intertextuality by definition refers to the process of creating reference to any kind of media text via another media text.
Across media platforms intertextuality can be used for comical effect. For example in the film industry parody films such as the 'Scary movie" franchise and 'Superhero movie' were created almost completely out of intertextuality, poking fun at existing films that are classic to their genre.
. the heavy links paid tribute to the film as well as giving audiences of the original film a platform to be interested in viewing her music video. The use of synergy also works the opposite way around in films for example Wayne's world bohemian rhapsody reference in the film which was originally for comical effect but then later became part of Queens official music video for the track.
No comments:
Post a Comment