Saturday, 26 August 2017

Analysis of Jess Glynne's 'I cry when I laugh' Digipak

Although the entire album is not of the disco genre, it dose feature server disco tracks such as 'My Love' ft Route 94. The album almost challenges typical genre conventions immediately by having a bright back ground and darker features of imagery. The pale pink colour does however bring a light hearted aspect to the cover, insinuating the happy genre of disco/pop. However contrasting colours are used in the bottom right corner in order to still fulfil an aspect of the disco genre conventions. The artist is positioned in the centre third of the cover with the title and artist name written p the side. This ensures that the first image audiences see on the cover is the artist herself (as per star theory), thus the audience buy the album for the artist over the actual music on the album. The Typeface used for the title is san serif as most album titles are as its a more modern and fun typeface option. Also the album name and artist name are the same size up the right side of the cover, challenging conventions of most other digipaks of the genre of which tend to feature the title much smaller in size than the artist name.
Keeping with the typeface theme the track list in the centre on the back cover matches the font on the front. The back cover doesn't feature anymore imagery presumably to make the track list the focal point of the album as appose to the genre convention of imagery being the main focal point of the back over. All of the production information is positioned vertically up the left side of the back cover, mirroring the positioning of the title and name on the front, signifying that the production information is less important than the track list. The record company label is shown on both the spine and the back cover (along side the bar code) to advertise their company on their artists work.                                                                                                                                            

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