Kiesza Web Page analysis

 Homepage:
Initially audiences are met with the artists name and latest music release as soon as they enter the webpage. The typeface used for the artists name matches the title of the the latest track, creating a scene of unity on the web page, making it more visually appealing to the audience. Both the track title and the artists name are positioned in the centre of the page to ensure that they are the first images the audience see when they open the site.The artist name is slightly smaller in size so that audiences focus on the fact that there is new music as it is the assumption that fans know the name of the artist in order to access the site.  This specific typeface raises the idea of intertexulaity with the heavy metal band 'Metallica' so that audience immediately feel comfortable with the font as they have seen it somewhere recognisable before.
Scroll down:
Further down on the home page, a Youtube clip of the official video for the newest track, ensuring that audience can access the music quickly and efficiently in order to maintain interest with the site. Options for purchasing the music as well as streaming it are also linked to the websites home page again to redirect audiences into purchasing the music. Social media links are also displayed, at the very bottom of the page, so that audiences can connect and 'follow' their artists online and relate to them more (star theory). The positioning of the social media accounts is abnormal in comparison to other websites as the audience have to scroll to access the links and not be introduced to them as soon as they access the website.

New link:
The website homepage links to other Kiesza pages from her store and tour dates to recent news (six in total links to other pages). The news page shows the synergy between the artist and the make up brand MAC. This is great publicity for both the artist with the launch of the new album and the make up company. This page like the homepage is positioned in the centre to ensure the audience focus on the information, which is in a more legible font creating a noticeable contrast from the typeface of the homepage, capturing audiences attention.
Shop page:
The home page also has a link to the artists shop. It features many different examples of merchandise decorated with the artists name, logo and picture. Something for my website to feature would be a merchandise shop displays with three images across the page for consumer comfort.

Kiesza Webpage